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We provide a wide range of services from consulting to full project implementation. The focus is always on making sure that you find the right mix of services that fit your budget and your needs. The Driving In Traffic menu of services includes:
Social Media 101 Education: Heard about social media? Need some basic education to get you caught up on the tools, tricks and etiquette of the space? We can create personalized workshops to get you caught up on all the techy terms and intricacies of the social media space. This basic training can give you the basic understanding that you need to be able to investigate various social media opportunities for yourself.
Blog Strategy and Implementation: Blogs are an affordable way of boosting your findability on search engines and a wonderful way of building communication and rapport with your customers, volunteers and/or donors. Driving In Traffic will work with you to define your target audience, navigate the pitfalls of platform selection, develop a content plan, think through time and staffing requirements, develop organizational goals and find the organizational voice that helps you meet your goals.
Social Media Readiness and Target Audience Assessments: Know who your audience is? Wondering if they are ready to participate in an online community? We can develop and implement a plan to get real-life market research data to know how to best serve and engage your audience.
Creative Use of Online Social Networks:The Edelman Trust Barometer says that the most credible source of information is no longer physicians or academics. Instead, the most powerful influencer is a person who we consider to be “like us”. Thus one of the most powerful marketing tools a healthcare or nonprofit organization can have is people who are willing to give you a good reference and tell others about the good work you do. We can help you find a perfect combination of social media and social networking tools to enable you to develop a strong set of customer/volunteer evangelists.
E-mail Marketing: Email marketing success depends on finding an opt-in audience who is interested in you or your cause and crafting messages that resonate and make them feel important and valued. Driving in Traffic can help you develop your list , your content, and a contact plan that keeps your customers, volunteers and donors engaged in your organization.
Social Media Organizational Training: An organization's decision to use social media as a marketing and communication tool can seem daunting. We can create onsite or remote training opportunities to describe social media in general, the goals of the social media projects, establish communication guidelines, and answer technical questions associated with the new social media venture.
Copywriting: Need content for a volunteer/donor newsletter, email marketing or patient education piece? We can write short content-rich articles for inclusion in your publications.
One-on-One Consulting: Have a special need or concern? Need to develop a powerful marketing message? We are available for one-on-on confidential consulting. Email us about a free 45 minute initial session.