Carol Kirshner, MS, CCRC, CPRP

Carol is the Principal of Driving in Traffic, a boutique, social media and marketing consultancy firm that specializes in healthcare and nonprofit organizations. 

Prior to starting her own company, she was VP and principal at The Promedica Research Center, a nursing continuing education company and publisher of patient education materials for individuals with mental illnesses. She continues to work with them on program development and marketing endeavors.

She has a masters degree from Mercer University in Health Policy and Administration and currently teaches a master's level course on Health Care Organizations for the University of Phoenix (Online), College of Health Sciences.

Previously, Carol was Director of New Business Development for Schizophrenia Treatment and Rehabilitation (STAR), a subsidary of Charter Medical Corporation. In this role, she worked to open model outpatient programs in Indianapolis and Orlando to help individuals with schizophrenia reintegrate into the community. Here she was involved in everything from site set-up, development of group home facilities, staff selection and training, Joint Commssion compliance, and overall marketing for the facilities.

Over the last 10 years, she has as lectured in the US and Japan on the use of psychoeducation as an intervention to help individuals with severe and persistent mental illnesses become more able to self-manage their disease. She was a lead co-author on a widely used and touted patient education module called "Solutions for Wellness" that was marketed by Eli Lilly & Company as a part of their Neurotreatment Team Partners intiative. She also has co-authored a variety of scientific publications and a psychiatric nursing textbook chapter.

In October 2005, Carol started a blog for her continuing education company to help to provide a value added resource to the programs her company provides. Starting in December 2005, she began consulting with physicians help them determine a blog strategy for their businesses. In the future, she hopes to use her knowledge about adult, professional, and patient education to promote and implement new blogs as customer-oriented marketing tools for the healthcare industry.

Personal interests include her work with an Atlanta animal rescue organization and gardening. She also enjoys making jewelry and playing with her african violets and orchids.

Carol can be reached at: carol[at]drivingintraffic.com